Built on experience.
Driven by outcomes.
Greenfield Consulting was founded on a simple premise: mid-market companies deserve the same quality of strategic advice that Fortune 500 firms receive — delivered with more flexibility, more accountability, and less overhead.
Our Story
Margaret Chen founded Greenfield Consulting in 2014 after nearly two decades at global strategy firms. She saw a gap: the companies that needed the most help — growing mid-market businesses facing inflection points — were underserved by the traditional consulting model. The fees were too high, the teams too junior, and the recommendations too generic.
Greenfield was built to be different. We keep our team small and senior. Every engagement is led by a partner with deep domain expertise. We do not layer in associates or delegate the hard thinking. Our clients work directly with the people who understand their business, their industry, and their ambitions.
Over the past decade, we have partnered with more than 60 companies across manufacturing, distribution, professional services, and technology. Our clients come back because we deliver results — not slide decks.
Senior leadership, every engagement
At Greenfield, there is no bait-and-switch. The partners who lead the pitch are the partners who lead the work.
Margaret Chen
Managing Partner
Margaret founded Greenfield Consulting after 18 years in strategy roles at McKinsey and Bain. She leads the firm's growth strategy practice and has advised over 40 mid-market companies on market expansion, competitive positioning, and organizational transformation. MBA from Wharton, BA from Stanford.
David Okafor
Partner, Operations
David brings 15 years of operational consulting experience, specializing in manufacturing and supply chain optimization. Before joining Greenfield, he led operational turnarounds at Deloitte and served as VP of Operations at a Fortune 500 industrial company. MS in Industrial Engineering from Georgia Tech.
Sarah Lindqvist
Partner, Organizational Design
Sarah is an expert in organizational transformation and change management. She has guided over 25 companies through restructuring, culture change, and leadership development programs. Previously a Senior Director at Korn Ferry. PhD in Organizational Psychology from Columbia.
James Whitfield
Senior Advisor
James brings 30 years of C-suite experience as CEO and board director across manufacturing, logistics, and professional services. He advises Greenfield clients on executive leadership, governance, and long-term strategic planning.
What we stand for
Rigor Over Opinion
Every recommendation we make is grounded in data and analysis. We earn trust through intellectual honesty, not persuasion.
Partnership, Not Prescription
We work alongside your team, not above it. The best strategies are the ones your people help build and believe in.
Outcomes Over Deliverables
A beautifully formatted report means nothing if it sits on a shelf. We measure our success by what changes after we leave.
Discretion as Standard
Our clients trust us with sensitive information. We protect that trust with absolute confidentiality and professional integrity.
“The operational improvements Greenfield identified saved us $2.3 million in the first year. They did not just deliver a report — they worked alongside our team to implement every recommendation.”
Christine Mueller
COO, Precision Components Inc.
Work with a team that delivers
Let us know what you are working on. We will tell you honestly whether we can help.